Pictures of Lebron James‘ new sneaker have surfaced on the internet, and they don’t disappoint. The design team has jumped on Nike’s flywire bandwagon. Recently, flywire technology has been showing up on a lot of Nike releases, like the Hyperdunk, Hypermax, and new Air Trainer 1. It has even made it on some of Nike’s retro releases like the Air Max 90 and Air Max 1. I think it is the one of the most innovative steps in the history Nike, and the sneaker game in general. I put it on the same level as the visible air bubble, because it not only serves a performance purpose but also moves the aesthetic function of sneakers forward. The visible air bubble first seen in 1987 on the Air Max 1 started a movement in all sneakers. Eventually, I think flywire technology will be as common on sneakers as the visible air bubble. I don’t think Lebron needs Flywire technology to win a championship, especially now he has Shaq as a sidekick, but just like Lebron’s game– sneaker design is always improving.
As your resident “Denim Head,” I felt compelled to let all of you know that the new Coventry store is now carrying a brand called Naked & Famous. Naked & Famous is a company known for its premium “rare & raw” Japanese selvage denim. All of the denim is made raw and simple: there are no washes, no embroideries, no gimmicks. The fabric is the best you can find in the world, coupled with modern silhouettes. You cannot find a better quality jean at this price point, anywhere …
Sizes and styles are limited - ONLY available at NEXT on Coventry!
Here’s a couple of extra pics from NEXT’s upcoming fashion spread in Canvas Magazine as seen on Eighty81. Styling by our very own Ahryn Tolley. Modeling by Mike Hurley of Blessed Label & Symmone Jackson.
You knew about the soft opening, now join us for the Grand Opening Celebration on July 3rd. Music by our longtime homie Mick Boogie. Special Thanks to all our friends and affiliates out there who helped us get the word out on Next Coventry:
One of Nike’s most innovative sneakers, Air Max was first introduced in 1987, catering specifically to runners, The signature see-through Air Sole attracted the attention of consumers and runners, and continues to be a staple in the market. This season, the folks at Nike took cues from Air Max and created an original – Air Maxim 1.
The new Air Maxim 1 is 66% lighter than the Original Air Max 1, clocking in at only 10.1 oz. This is made possible by both the Acespan Mesh that was developed in 2008 for the Lunar Racer, and also a new Flywire technology used in the 2008 Zoom Victory Spike. Available in a blue and red, the Air Maxim also feature interesting translucent rip-stop nylon upper that is stylistically reminiscent of the see through Air Soles. Currently available at NEXT Beachwood.
Skipped out on Choice Cuts last week do to all of the hullabaloo over the new opening. Here’s a few gems for you.
I was tweeting about this song the other day, and since I made a fuss about it I might as well share it. This is Empire of The Sun, an Australian band similar to MGMT but even more David Bowie-ish in dress and style (I mean look at that picture). Throw in Treasure Fingers for the remix and you’ve got one hell of a funky dance tune.
Next up is a track from space-funk hip hop group Sa-Ra Creative Partners. One of the most creative and vibed out crews out there, they dropped an album Nuclear Evolution: The Age of Love on Tuesday. Get that sh*t. This track clocks in at over 7 minutes, but doesn’t get boring for a second.
“Love Czars” – Click here to listen/download
Last track this week is from Black Keys’ frontman Dan Auerbach’s solo effort Keep It Hid. The local musician put out a solid album earlier this year and the drums that open this song just demand your attention. Give “The Prowl” a listen.
“The Prowl” – Click to listen/download
This is build up for the Vans Icons Book, which is basically a written history of the making of the shoes and the formation of the Vans empire. In this video, Steve Van Doren, son of founder Paul Van Doren, speaks on what makes Vans’ Vans.
TOMS Shoesis an company that is based in Santa Monica, California, which also operates a non-profit subsidiary, Friends of TOMS. The company was founded in 2006 by Blake Mycoskie, a business owner from Arlington, Texas. The company designs and sells lightweight shoes based on the Argentine alpargata design.For every pair purchased, TOMS will give a pair of shoes to a child in need.
After his visit to Argentina in 2006, Mycoskie decided to get involved in shoe giving. Considering sustainability, he concluded that starting a business rather than a charity would help his impact last longer. In his speech at the Second Annual Clinton Global Initiative, Mycoskie recalled that children without shoes were not only susceptible to health risks, but were not allowed to go to school. When asked “why shoes?” Mycoskie’s main reason is a disease called Podoconiosis. Also known as “Mossy Foot”, Podoconiosis is a fungus that gets into the pores on the bottom of the feet and eventually destroys the lymphatic system. It is a soil-transmitted disease caused by walking in silica-rich soil. This causes one’s feet to swell along with many other health implications. In many third world countries, walking is the primary mode of transportation whether it be to get water or to go to school. Shoes are the most basic solution to these health risks. According to the TOMS Shoes website, there are over 1 Billion people at risk around the world, and shoes can prevent it. Mycoskie emphasizes that his company’s goal is to not only give shoes, but to also educate others on the importance of shoes.
ONLY available at NEXT on Coventry, sizes are going fast.
Run My Game posted some of the new line from Acapulco Gold that is landing into Next daily. Here’s a sample of some of the flicks after the jump and you can check here for the whole thing.
One of 
