June 30, 2009

Lebron VII

Posted by Adam | 7:51 am

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Pictures of Lebron James‘ new sneaker have surfaced on the internet, and they don’t disappoint. The design team has jumped on Nike’s flywire bandwagon. Recently, flywire technology has been showing up on a lot of  Nike releases, like the Hyperdunk, Hypermax, and new Air Trainer 1. It has even made it on some of Nike’s retro releases like the Air Max 90 and Air Max 1. I think it is the one of the most innovative steps in the history Nike, and the sneaker game in general. I put it on the same level as the visible air bubble, because it not only serves a performance purpose but also moves the aesthetic function of sneakers forward. The visible air bubble first seen in 1987 on the Air Max 1 started a movement in all sneakers. Eventually, I think flywire technology will be as common on sneakers as the visible air bubble. I don’t think Lebron needs Flywire technology to win a championship, especially now he has Shaq as a sidekick, but just like Lebron’s game– sneaker design is always improving.


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: All Things Next, Local / CLE, Video

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