These new Halloween inspired Nike Premium ACG X Rays have landed right in time for the scariest of holidays. The black on black features a patent leather upper with an X-ray foot design. Nike logo is in white on the back panel… you can pick these bad boys up at Next NOW.

pics via Sneakerfiles

Here’s a brief look at a new women’s footwear line 80%20’s and their spring collection.

New York-based designer Ce Ce Chin mixes new fabrics (sailcloth, seersucker, and floral) with new shapes (oxfords, loafers, and hi-tops), while many offering a a secret lift by way of a hidden heel. For spring you’ll also have the option of giving your feet a rest with lace-up bandals and boat shoes.

The name is derived from the theory that we wear 20 percent of our wardrobe 80 percent of the time, and she’s hoping these shoes become a staple of your style. Check for these later in the year, only at Next.

Cleveland duo The Kickdrums premiered their video for “Things Work Out” last week off the excellent Just a Game album. The video was produced and directed by Rik Cordero’s Three/21 Media.

I was just discussing the unknown origin of this Kid Cudi track the other day as it played on the PA system of one of my favorite sushi restaurants, Sushi X. Nah Right reports that its from this guy Sharam, who is apparently a well known electronica artist in Europe. Check the Sergio Leone inspired video above.

Peep the new Levi’s denim jacket… denim jackets are in, if you weren’t aware.

Flash Fridays are a free fashion networking event happening the last Friday of every month and held at XO Prime Steaks. If it helps build the fashion industry in Cleveland, you should probably check it out.

Here is a sample of some of the new G-Star outerwear we have available exclusively at Next Beachwood.

Next’s good friend Jay Bobo was hanging out backstage with Jay-Z and Lebron for the Blueprint 3 concert. These are the pictures that he took, some of which are exclusive to RuleofNext. You might notice Pharrell in a couple of the pics. That is because N.E.R.D was there along with Wale, J. Cole, and Memphis Bleek.

So people are always asking, “whats the deal with RAW denim?” and “why would I not wash my jeans?” I have an answer, I have been wanting to do this blog post for a long, long time. Today seemed like a good day and I wanted to try out my new camera anyway. What you see above is a NEW pair of Nudie Bootcut Ola in dry. I got mine about 4 years ago and have been wearing them a lot I would guess I have worn them about 900 times, yes 900 times. After a while the denim will mold to your body and the distressing will come naturally.  Please keep in mind these have NEVER EVER been washed, soaked or cleaned.  I do hang them outside to air out once in a while.  Once I wash them I will update with a new post. Make sure you check out Next for the best selection of Men’s and Women’s Nudies in Cleveland.

Two brand new styles of Blazers have hit Next Beachwood and Coventry.

More cool video art installations. This one is by UK’s Chris O’Shea who created a large electronic billboard that captures real-time video footage of passing crowds. A large hand then pokes, tickles and picks up the onscreen image of pedestrians in the crowd. Check out the fun these people have with it.

Hand from Above from Chris O’Shea on Vimeo.

Via PSFK