Levi’s ‘Go Forth’ Campaign

• by Jared
• on October 6, 2009
• Comments (2)

“The “Go Forth” brand campaign, developed in partnership with Wieden+Kennedy Portland, is rooted in America’s raw, pioneering spirit. The campaign positions the Levi’s brand as the brand for pioneers who are in the process of building a new America. Their youthful optimism and pioneering energy are at the core of Levi’s DNA, and this overarching theme has been woven into every component of the “Go Forth” campaign. Everything you see, from a cinema spot to a banner ad, is full of energy, vibrancy and provocation—created with a sense of movement, freedom and optimism in mind. “Go Forth” reminds consumers that Levi’s jeans are the jean of self-reliance, hard work, and an independent, hopeful spirit.”

Read more on Levi’s newest ad campaign here.

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