- by Adam
- on October 29, 2010
Adam Vs. David is a weekly feature on RuleofNext.com that pits Adam and David against each other in a test of picking their favorite new product at Next. The winner is chosen by you; just leave your pick in a comment on this post. The winner will be announced the following week. This week is the denim battle. Adam has chosen Edwin denim, and David picked Nudie denim.
Last week’s winner:
David with the Vans Era.
Adam’s Pick: Edwin Denim
Edwin IS denim, seriously, Tsunemi the founder of Edwin crafted the name by rearranging the letters of denim and flipping the “m” upside down, so that denim became Edwin. I could end the argument there, but I’m looking to crush my competition after my defeat last week.
Besides Tsunemi holding the Guinness World record for “quickest to solve the back of a kid’s menu”, he was also a style pioneer, and denim presented a landscape for him to explore. Edwin’s innovative techniques of “old wash” and “stone washing” took denim, which at the time was a traditional workwear clothing item, and made it into a style cornerstone.
Being that durability is the driving inspiration behind denim manufacturing, Edwin also created what was the World’s heaviest denim, 16 ounces, in 1963. Of course, this weight has been surpassed, both by competition and by Edwin in more recent years, but we shouldn’t forget what brand started it all.
Now, if being at the forefront of style and durability isn’t enough to secure my victory, how about exclusivity. Edwin was not sold in the U.S. the past two years, due to the exchange rate between the yen and the dollar. With Edwin’s return, the brand remains very limited. It’s products are only sold in 75 specialty stores in the country. If all that is not convincing enough, Edwin has also been fine tuning their denim making skills for 63 years. Which takes me back to where I started. I say again “Edwin is denim”.
I may have lost the first battle, but “ARE YOU READY FOR A WAR?” -Adam Miclot.
David’s pick: Nudie Denim
Thanks to everyone who helped me win last week, now help me get a little streak going here! Nudie is a denim company from Gothenburg, Sweden. Nudie is the “naked truth about denim.” That’s real talk right there. What exactly does it mean though? It means Nudie recognizes denim lives with you when you wear it. Indigo fades with time and wear and shows the true character of the denim. Nudie is all about making jeans that can look better the more you wear them. Jeans are more than just a piece of clothing.
The model I picked is the Slim Jim. The Slim Jim is a straight fit that can either worn fitted, regular, or loose depending on the size you choose. The color is described as “dry dark.” Weave threads are dyed with indigo, weft threads are brown. This combination gives the denim its dark, but natural look. There is no wash on these jeans, the texture and color is a blank canvas for you to work with.
Slim Jims are 11.9oz jeans. Not too heavy, but not too light. In a place like Cleveland, where the weather can be almost 80 degrees one day, and 40 the next, it’s important to have versatile jeans. Being constructed with what is called “broken weft,” the Slim Jims resist the twisting of the leg that so often occurs with regular twill jeans. Also, unlike ring-ring/double ringspun denim, the broken weft allows the Slim Jims to retain a smooth surface both inside and out. Unlike a lot of premium raw denim out there, these bangers have a zip fly too! It seems like a no-brainer to have a zipper instead of a row of buttons, but most higher end jeans don’t have it!
These are made of 100% organic cotton from Turkey. This cotton is shipped to Italy to be crafted into the jeans you see before you right now. Organic farming is very important to Nudie as cotton production is responsible for 25% of all insecticide use worldwide! Nudie is a leader in making responsible choices for the environment while still making killer jeans.
There’s a reason you keep seeing those orange (or white or blue) waves on the pockets of everyone’s jeans… because Nudies are some of the best jeans you can buy in Cleveland (or anywhere for that matter). Nudies are the real deal. They’re the “naked truth about denim.”
Come on guys, real recognize real, let’s show Adam what’s up. PREPARE FOR COMBAT.
-David Peterson
- by David
- on October 28, 2010
This past Saturday at Coventry we had the Memories camp in to release their Fall/Winter 2010 line. The party was wild! Check out the pics and swing by Next Coventry to pick up your Memories gear!
Get the flash player here: http://www.adobe.com/flashplayer
- by David
- on October 25, 2010
This past Friday we had a young cat from Beachwood by the name of Ash J at Next Coventry promoting his mixtape “The Beach.” Everyone just kicked back and let Ash do his thing. You can download his mixtape on his blog: http://ashcantfly.wordpress.com. Thanks to Ash, his crew, and everyone who came out.
- by David
- on October 23, 2010
Just a little preview of what we’ll have tomorrow at Next Coventry for the Memories Fall/Winter Release Party. Everything pops off at 7pm, don’t miss the clothes, girls, DJ KNYCE spinning and good times all night!
Last week, we had the Memories crew instore for their model casting. Thanks to every female who came out, thanks to Jameel from Eighty81 for making his debut DJ appearance, and thanks to Memories for choosing Next Coventry as the venue for this model casting. Tomorrow is the Memories Release Party, come out and grab some new Memories gear and see what ladies made the cut!
Get the flash player here: http://www.adobe.com/flashplayer
- by David
- on October 19, 2010
Adam Vs. David is a weekly feature on RuleofNext.com that pits Adam and David against each other in a test of picking their favorite new product at Next. The winner is chosen by you; just leave your pick in a comment on this post. The winner will be announced the following week. This week’s battle is footwear based. Adam has chosen the Sorel Boot, and David picked the Vans Era 45 California.
David’s Pick:
These are the Vans Era 45 California. Vans calls this colorway “Tortoise Shell/Total Eclipse” which is pretty spot on to the real look of these kicks. The upper is composed of a midnight blue leather that’s softer than your girl’s fake Louis bag. The toe is that beautiful golden suede that is only going to look better with age.
This shoe has gum sole for days. Both the midsole and famous Vans waffle sole itself are gum colored, and in this case, it is a bit transparent and allows you to see a bit of the construction of the shoe.
As anyone knows, the devil is in the details, and this shoe has got ‘em. The Era model is actually a slightly beefed-up play on the Vans Authentic model. You have some extra cushioning around the ankle to make for a more comfortable fit. Partial leather lining and thick square leather laces round out the premium feel of this shoe.
You rarely find a unique, casual shoe that is as solid as the Vans Era 45 California, and with a box price this low, this shoe is no-brainer. “ALL I DO IS WIN, WIN, WIN NO MATTER WHAT!” – David
Adam’s Pick:
When you think of the word “utility” you probably think of Batman… because he wears a utility belt. Don’t worry that’s exactly what I think of too, but Sorel is working to change our mindsets with their super-functional cold weather boots.
This premium pair of full-grain leather Sorel boots are made for Cleveland’s winter. They feature a 9mm recycled felt InnerBoot, built to withstand -40 degrees below zero. If you are trying to figure out how boots that withstand -40 degrees can help you, here’s an example… Mr. Freeze shoots your body with his freeze gun, because he’s pissed about “Global Warming”, you are probably going to die instantly, but, your feet will live on. Thanks to the awesome Sorel boots you were wearing on that fateful day. Are you finding a theme here? Good, I’m doing it on purpose.
So if functionality isn’t enough for you, how’s about some fashion? Not only does Sorel make a boot that is made to stand up to super cold super villains, they have also been embrace by the fashion community. For example, Colette, a high-end retailer located in Paris France, has teamed up with Sorel on a collaboration boot.
One more thing, Sorel boots have a waterproof vulcanized rubber shell. I guess I’m going to have to get a pair. I don’t want David’s tears of defeat splashing off his face and on to my feet. I take this serious… “THE CHAMP IS HERE!” -Adam Miclot
- by David
- on October 14, 2010
- by David
- on October 11, 2010
- by David
- on October 7, 2010
- by David
- on October 2, 2010
- by David
- on October 1, 2010
This weekend, October 1st-3rd, is Orisue weekend at all Next locations. Receive a free gift bag with any Orisue purchase of $100 or more. Normally, when a company offers a free gift with purchase, it’s something small. Not this time, the gift bag consists of two shirts, a grip of stickers, and a bag you might actually use again!
Come get one this weekend!
