Tis the Season: Toys for Tots Charity Event

• by David
• on December 11, 2010
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Right Now: Outerwear & Boot Sale

• by David
• on December 10, 2010
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Just Landed: New 10 Deep Varsity

• by David
• on
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A great piece from one of our most popular brands. A simple varisty with a navy melton wool body and leather sleeves. A single chenille 10D patch on the chest.

10 Deep 1900 Varisty

We’ve also been restocked on a lot of sold out pieces from the 10 Deep holiday collection. Stop by and pick up what you missed!

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Just Landed: New BBC Varsity & More

• by David
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I usually like to tell you a little about the pictures I post, give a little background, and give my opinion, but when I took this jacket out of the box, I was just blown away. I’ll let the pictures do the talking.

BBC EVA Varsity Jacket

BBC EVA Satin Varsity Jacket

Assorted New BBC T-Shirts

VERY LIMITED QUANTITIES OF ALL BBC/ICE CREAM PRODUCT

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The Next Guide to Washing Your Jeans

• by David
• on December 6, 2010
• Comments (3)

So you’ve been wearing those “jawns” for a while now and they look a little dirty, they might have some stains you never really took care of, and let’s be real, they might smell a little bit. Are you just gonna throw those cherished limited Japanese selvedge joints in the washing machine with your clothes from the gym, a bunch of old socks, and maybe that little bit of bleach that your mother forgot to completely rinse out?! Of course not… You’re gonna follow these steps and keep your jeans as strong as ever.

Step 1:

Wear your jeans until they’re dirty. You think this would be obvious, but not washing your jeans indefinitely is going to lead to an extreme buildup of dirt, sweat, and other nasty stuff that in the end is only going to weaken the denim and leave them prone to tearing or getting holes. So, when it’s time, it’s time, WASH YOUR JEANS.

Step 2:

Brush any obvious debris off the jeans with your hands and place them in the bathtub. I think lukewarm water is best; really cold water is just going to set stains and really hot water might lead to unnecessary loss of indigo.

Step 3:

Pick a soap. I use two squirts of Dr. Bronner’s castile soap. It’s organic, it’s vegan, but most importantly it is enzyme and phosphate free. Those two things are often found in your average supermarket detergent and they can lead to the deterioration of denim over time. Is it the end of world if you use Tide or something like it? Well, no… but we’re not taking chances here.

Step 4:

Use your hands to thoroughly mix the soap into the water. At this point, you can start hand washing your jeans. You know your jeans, if they need to be completely cleaned top-to-bottom, spend the time to do so. I didn’t spend too long, I just concentrated my efforts on the places I knew were especially dirty.

Step 5:

Drain the dirty water. Depending on how dirty your denim was, the water might look pretty gray. Awesome, that means we did a pretty good job cleaning them. Rinse out the bathtub to get rid of any sediment or dirt or loose thread that might have been left behind.

Step 6:

Rinse the jeans in clean water. Soap that gets left on the jeans tend to give the denim a somewhat shiny look, some people actually strive for this, but it’s not for me. The water should be clear at this point.

Step 7:

Remove excess water. When heavy denim gets wet, it gets even heavier. My favorite method is to pick up the jeans by the ankles and let a lot of water drip out for a minute or two. After they’ve stopped dripping, grab an old towel (no, not that embroidered lace-fringe towel your mom keeps for guests) and lie the jeans flat. Roll the jeans together like a cinnamon roll. You can squeeze the denim roll to try and get the towel to absorb as most moisture as possibly.

Step 8:

Decide on a drying option. I prefer the good, old hang dry. This leads to a rough texture somewhat similar to what the jeans felt like when they were brand new. You can tumble dry them (low heat preferably) for a much softer texture.

Step 9:

Admire a job well done. If you compare the first picture of then jeans to the picture above, you can definitely see brighter contrast and a somewhat cleaner appearance. Some stains just aren’t going to come out. In this case, some printmaking ink I rubbed on the jeans without thinking isn’t going anywhere. Those black streaks are there for life, but I don’t mind. There’s a reason it’s called WORKWEAR.

If you have questions or something to say, click that comment button and let me know what’s up!

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DJ Steph Floss Advances to 2nd Round

• by Adam
• on December 1, 2010
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Complex Magazine and McDonalds chose DJ Steph Floss as one of the Top 12 DJs in the Nation, and your votes helped him get in the Top 6…now he needs your help once again getting the #1 slot.

If DJ Steph Floss wins this round, Complex Magazine will bring cameras to the city of Cleveland and document a “Day in the Life of”, and after that the rest will be in his hands as he flies out to New York City on January 12th to battle 2 other DJs. PLEASE GO TO www.FlavorBattle.com and VOTE.

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