Last week’s winner:
Adam & Edwin Denim.

David’s Pick: 10 Deep High & Dry Technical Jacket
Let’s be real about this: the weather has been shitty. I know, I know, it’s Cleveland in November, but that doesn’t take away the sting of the freezing rain and gusting wind. But do you know what helps… the High & Dry jacket from 10 Deep!

This is called a technical jacket for good reason. A 100% waterproof polyester body and taped seams and sealed zippers throughout mean no wind and no water getting inside. Riveted vents in the armpits means no getting sweaty on the inside either.

Oh, you need storage? DO YOU SEE THE POCKETS ON THIS JACKET?! You basically have body length size pockets on both sides, plus another pocket on the left sleeve (perfect size for an iPod or your phone or whatever).

Adjustable Velcro cuffs, adjustable hood with bungee, extra high collar… if you can’t deal with the options this jacket is bringing to the table, just hit that little “X” and close the window now because this jacket is all about options. You can wear this as a light addition to your fit on the weekend: unzipped, hood down, cuffs loose… or you can wear this as a serious cold weather shell: zipped up all the way to cover your neck completely, hood up and tightened so it doesn’t fall down in the wind like every other hood ever, and cuffs tightened so theres no wind or rain going up your sleeves either. BAM options!

On a completely superficial level, this jacket has just the right amount of visual detail. The woodland camo is the star here, and the wrist, back, and lower front logo hits complement it nicely. There’s plenty of reasons Complex made this jacket the #1 camo item you need to have this winter: complex.com/votefordavidand10deep

Help me recover from last week’s devastating loss! DECIMATE THE WEAK!
-David

Adam’s Pick: Penfield Stapleton Coat

I like goose feathers and buttery leathers. Lucky for me, Penfield does too. This Stapleton coat is a classic cold-weather piece created from a fusion of “fine leather wares”, Teflon coated 60/40 cotton nylon blend, and 80% goose down/20% goose feathers.

Fashion, function, practicality and durability are the key elements in Penfield’s branding. They must be doing something right considering this year was their 35th year in business, and no one has ever been attacked by a bear while wearing Penfield. To be completely honest, when you purchase a Penfield coat they also supply you with a trained attack bear. That is why there logo looks like this:

If you don’t believe me about the bear, then shame on you, I’m a real nice guy. On a more serious note, the Penfield Stapleton coat is the real deal. The 60/40 cotton nylon blend is coated with teflon. Teflon makes the Stapleton coat water resistant, stain resistant, and bear resistant. The soft leather shoulder yoke makes it a quality style piece. The 80/20 down feather filling makes it a necessity for Ohio’s winter months.

One win last week. One win this week. One win next week. That’s a trifecta for Adam. “He’s on fire!”

-Adam Miclot

New fall/winter 10 Deep apparel is finally here. Come check out the varsity style jackets, hoodies, crew necks, tee shirts and chinos now!

10 Deep continues to impress with this Summer Drop. This is only a small selection of the total drop. It is available at all NEXT Locations. Below is 10 Deep’s “Killin’ Time” Skateboard video.

10.DEEP Killin’ Time from 10.DEEP Skateboarding on Vimeo.

The other day on my way to Next Coventry to meet with Adam. I saw Next Sales Associate Corey in long trench coat. I asked him whats going on and he said “I feel like I got to show people what I’m working with.” I was confused until I saw Corey flashing people. Yes, Corey was on Coventry showing his stuff off. His stuff just so happened to be new 10 DEEP.

Pictured above is a small selection of 10 Deep’s Fall 2010 line. I keep thinking that 10 Deep is going to let me down, but they still haven’t. They continue to stay relevant, by producing creative, high quality product.

I want to know what you think. Some of these products I am still on the fence with. For example, what do you think of the denim vest?

This past week Rob, Steve, Ahryn and I traveled to Las Vegas for the Magic, S.L.A.T.E, Project, Capsule and Workroom trade shows. This is where we hunt down the clothes and shoes that keep you coming back for more.

Overall, the show was very productive for us. From the hard work we put in at the trade shows, to the relationships we continue to build with all of our brands. We want to keep on bringing Cleveland the best street/contemporary men’s and women’s clothing and shoes.

Honestly, we have some great products coming for all of you this fall. Throughout the rest of this week, I will have some sneak previews of certain lines. Including 10 Deep, Orisue, and Mik Cire. Both 10 Deep and Orisue have progressively grown as clothing brands. They both have some exciting concepts lined up for Fall 2010. Mike Cire, could be a new brand for us, and may appear to be to a bit forward, but part of Next’s philosophy is to push some of the fashion boundaries in Cleveland. I can’t wait to hear what you, our customers, think about our product previews. Nothing is more important to us than our customer’s honest opinions, so don’t be shy.

Next Under launched today with three great items significantly discounted to Under $100. To be apart of these weekly, 12-hour only sales, register for our email list. Otherwise, you miss out on some of the best deals we can offer! Send an email to Adam@ruleofnext.com for more information.

10 Deep‘s skate team shot a nice little promo video while they were messing around skating in Chinatown. They also sing a riveting rendition of Matt & Kim’s “Daylight” in the background.

Spotted via Terry Urban

10 Deep has some great winter pieces that dropped with the Holiday ’09 line. Here’s a taste.

Holiday 10 Deep pieces have landed!

10.Deep Winter 2009/2010 Photoshoot Preview from 10 Deep on Vimeo.

We mentioned a few days ago that 10 Deep Holiday collection would be dropping soon, and here’s our first detailed look at some of the pieces. From their newsletter:

“This Winter’s “Hunt or Be Hunted” collection continues to highlight more of the outdoors influence that we presented to you this past Fall. This time around, we added a vintage hunting and workwear flavor, by adding some canvas fabrics, some paint splashes, and some washed and slightly worn in garments.

The Winter collection hits stores this Friday, November 20th.”

More cold weather garb from 10 Deep. One of the better lines of the winter, make sure you come try some of these pieces on.