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How to Care and Wash Raw/Dry Denim

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Here are some easy tips on caring for your raw/dry denim.  Whether you have a pair of Levi’s 501 STF or some Nudies, these tips will help you fresh and clean!  Just remember that your everyday activities and lifestyle gives the denim its own unique, individual character … basically the more you wear your jeans the more amazing they will become.

Some info regarding denim is that the warmer the water is, the more the indigo will bleed. The whole point is to keep the indigo on the denim for as long as possible. Indigo is different from synthetic dyes, since it is not fully absorbed into the cotton fibers/thread. The indigo actually sits on-top of the fibers and that’s why denim fades to a white color over time. See more instructions after the jump…

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