Next brand HUF premiered a their Spring/Summer 2010 collection recently and Hypebeast caught up with owners Keith Hufnagel and designer Hanni El Khatib for an interesting interview about the line. Taking inspiration from Americana and loosely based on The Sandlot, HUF S/S 2010 is shaping up to be a great season.

Full Interview here

More new items from HUF.

One of our more exclusive brands, HUF brings some unique wovens out for the holiday season.

New looks from Stussy and HUF have landed… come get ‘em.

Next Beachwood has just landed a great brand in HUF. HUF is one of our most exclusive brands. We are the only store in Ohio that can carry their product, and 1 of 4 stores in the all of the Midwest. They have created some of the most sought after collaborations, including a Dunk High with Nike SB. They have also created collaborations with brands like Vans, Mosley Tribes, Adidas, Jansport, and several other collaborations with Nike. Here is a sample of what we landed from them. Follow ruleofnext on Twitter for updates on more product landing from HUF.

We threw on a couple of the pieces to give you an idea of the new product: