Friends of NEXT, Blessed Label got another great product placement shot when Lebron James threw on one of their very popular 5 panels hats during the San Antonio Spurs game.
By the way, Next Coventry still has the Blessed Label pop-up store, and a few of these hats left.
Next’s good friend Jay Bobo was hanging out backstage with Jay-Z and Lebron for the Blueprint 3 concert. These are the pictures that he took, some of which are exclusive to RuleofNext. You might notice Pharrell in a couple of the pics. That is because N.E.R.D was there along with Wale, J. Cole, and Memphis Bleek.
King James will return to his court October 27, and he’ll be wearing these. Designed specifically for LeBron James, the Nike Air Max LeBron VII (October 24) is the company’s most advanced hoops shoe yet. It features a new custom Max 360 Air sole with 80 percent more air than the previous full-length unit, strategically contoured with a thinner forefoot and deeper heel to put the cushioning where it’s needed most. For even more comfort and stability, it features Nike Flywire tensile fiber technology, a seamless integrated bootie, various visual hints to LeBron all over, and a full-grain leather upper with patent leather detailing throughout. Looks for these at NEXT this fall.
Pictures of Lebron James‘ new sneaker have surfaced on the internet, and they don’t disappoint. The design team has jumped on Nike’s flywire bandwagon. Recently, flywire technology has been showing up on a lot of  Nike releases, like the Hyperdunk, Hypermax, and new Air Trainer 1. It has even made it on some of Nike’s retro releases like the Air Max 90 and Air Max 1. I think it is the one of the most innovative steps in the history Nike, and the sneaker game in general. I put it on the same level as the visible air bubble, because it not only serves a performance purpose but also moves the aesthetic function of sneakers forward. The visible air bubble first seen in 1987 on the Air Max 1 started a movement in all sneakers. Eventually, I think flywire technology will be as common on sneakers as the visible air bubble. I don’t think Lebron needs Flywire technology to win a championship, especially now he has Shaq as a sidekick, but just like Lebron’s game– sneaker design is always improving.
