The Champion Life Collection takes staples from Champion's athleticwear heritage and styles them in retro-cool style for the street. Using techniques like sublimation or detailed embroidery, the Champion logo recurs in appliques and stitching, often rendered oversized. Cuts and materials are also elevated, including Champion's Reverse Weave that puts soft textured french terry cotton on the outside of shorts and shirts. Shot on location at Lakewood Park just off the coast of Lake Erie.