Originally a small textile factory, Diesel was the product of a friendly agreement between two of the industries greats, Renzo Rosso and Adriano Goldschmied. Founded in 1978 in the town of Molvena, Italy; throughout the decades Diesel has become one of the worlds most recognizable fashion labels. Partly due to ingenious advertising techniques throughout the 90's and the introduction of an "in your face rock and roll" style of dressing, Diesel is showing no signs of slowing down.
Drawing inspiration from late 90's rave culture as well as modern-day moto-cross, F/W18 features Diesel's iconic branding, cerebral graphics, bright knits and the finest materials they have to offer.
Photography: Gabe Loughney