For Spring 2019, ICECREAM looks forward to warmer days with a collection inspired by vintage ice cream parlors and 90s pop culture references.

Beyond just on-body shots of models in product, our team wanted to play with the idea of ice cream. Mitchell's Homemade Ice Cream was kind enough to allow us to use their newest Van Aken District location for our shoot.

The collection is characterized by pastel colors, relaxed fits, and bold branding.