Ksubi is an Australian brand founded by three surfers who were dissatisfied with the denim options available on the market and decided to create their own with sandpapering and other distressing techniques to achieved the perfect lived-in feel. Frequently name-checked by rappers like Lil Uzi Vert, Playboi Carti, A$AP Ferg, and XXXTENTACION, progressive shapes and fabrications featuring raw finishes complete the signature Ksubi aesthetic. .