Editorials

 Since 1989, G-Star has taken a ‘Just the Product’ approach to create their luxury denim for the streets. With desirable materials, a distinct silhouette, and unique washes, G-Star produces garments with soul.

GCDS, aka 'God Can't Destroy Streetwear', is a made-in-Italy brand founded in 2015 by brothers Giuliano and Giordano Calza. The brand has grown into one of the most coveted emerging brands thanks to its ironic graphics, memorable slogans, and unexpected capsule collaborations, all of which have garnered the support of the world's most influential tastemakers.

Elaborating on the concept of luxury sportswear, Stone Island F/W '19 furthers utilizes the brand's knowledge of technical garment dying in new and exciting ways to create a sporty sophisticated aesthetic.

New innovations in construction allow Stone Island to envelope pieces with outer layers that protect the inside fabrics, and allow the brand to apply their garment dying process in never before seen ways. F/W '19 Stone Island, features a range of garment dyed leather, as well as metallic finish nylon and "paintball" camo.

To accentuate the style, versatility, and climatic ruggedness of Stone Island's F/W '19 collection. Rule of Next visited Picadilly Creamery (https://www.piccadillycreamery.com/) known for their use of liquid nitrogen (LN2) to flash freeze ice cream. Using their LN2 tanks and a freezer, the RON creative team dramatized a frozen setting to capture the intense elements of cold and project a rugged appeal.

The shoot concluded at MOCA (https://www.mocacleveland.org/) where the team shot against the buildings reflective walls and live-work architecture. The landscape transcends Cleveland's industrial reputation, capturing for a moment the aspirational element of Stone Island's sophisticated take on sportswear.

Bauhaus, which means “building house”  or “School of building” was a design movement in Germany from 1919-1933 that focused on “the needs of the people instead of the need for luxury.” The movement’s radical thinking spawned amid rising anxiety towards mass manufacturing, sucking the “soul” out of products and fears that art was losing social relevance as a whole. Bauhaus is most known for leveling the hierarchy of art that stemmed from the Renaissance by fusing the applied arts (architecture, industrial design, interior design, textiles, woodwork) with fine/visual arts (paintings and sculpture), bringing them all under one “Total” arts roof. Bauhaus’ design philosophy harmonized product functionality and form (aesthetics), not distinguishing between the two. It sought to radically simplify products for mass production without compromising artistic spirit and intent.

The Bauhaus movement impacted design across many fields with a shared fastidiousness towards the future. For decades after its closing, Bauhaus inspired the fashion industry to drive elegance in minimalism via the use of simple geometric shapes and patterns in primary color combinations. It is well known for influencing Steve Job’s approach to product development at Apple.

Featured in the photos is a Barcelona Chair ( Ludwig Mies van der Rohe and Lilly Reich, 1929) designed during the Bauhaus movement. Via Cleveland Museum of Art.

The Champion Life Collection takes staples from Champion's athleticwear heritage and styles them in retro-cool style for the street. Using techniques like sublimation or detailed embroidery, the Champion logo recurs in appliques and stitching, often rendered oversized. Cuts and materials are also elevated, including Champion's Reverse Weave that puts soft textured french terry cotton on the outside of shorts and shirts. Shot on location at Lakewood Park just off the coast of Lake Erie.

Rokit is a Los Angeles-based brand that bridges the worlds of skateboarding and hoops. From hardwood to asphalt or cracked pavement, functional wardrobe staples are given a dose of fashion. The Summer 2019 collection, titled "Trial and Error," splashes tie-dye and multicolor print across oversized comfortable pieces. As the brand's motto goes - Real One Know It's True.

Shot on location at Passport to Peru, a bohemian store with a wide range of merchandise, right by our location in Cleveland's Coventry Village.

The 2nd delivery of 10Deep's Spring/Summer 2019 drop is graphic heavy, with generous doses of anime, camouflage, tie-dye, and hand-drawn details. The full collection includes outerwear, long- and short-sleeved shirts, pants, shorts, and headwear. All-over print or patterned options in neutrals contrast with items done in optimistic colors to ride the summer vibe.

Shot on location in Chagrin Falls, Ohio, a charming town with an old school Americana style Main St, with a gazebo on one end and a small waterfall at the other.

For Summer 2019, Pleasures' collection is entitled "The End has No End" and plays with giving new meaning to ordinary people and objects within the context of the collection. The clothes are infused with artwork from Hong Kong’s DJ Healthy and Nashville graphic designer Zach Halfhill.

Given Pleasures' roots in music culture, we did this shoot at Record Revolution - one of the oldest independent record stores in the United States, having been open since 1947 in Cleveland's Coventry Village. Everyone from Led Zeppelin, the Who and Lou Reed to Elvis Costello, Patti Smith and Bruce Springsteen frequented the store when they came to Cleveland, as well as more recent artists like Minus the Bear, Gym Class Heroes, Saul Williams and Hank Williams III.

Tie-dye is back to dominate Summer 2019. For this shoot, we decided to sync up Sugarhill with Sync Denim for a tie-dye on tie-dye effect. Thanks to the Grog Shop on Coventry for the location.